JANITA :: The Official Blog

I am refreshed by a sensation of things happening at the right pace, at the right time, without a feeling of being rushed. When it comes to music, there is often an urge to hurry, to want to get the new songs out there the moment they are remotely close to being done. There's an innate urgency and impatience to release the new material without figuring out a good action plan first. That, I feel, has been one of the biggest pitfalls of my career: the rushing of things; the not planning things well enough in advance. This time I don't want to make that mistake.

The music business has changed. This is not news for anyone, I'm sure. I personally am still struggling to find my trusty avenues through which to discover great new music and artists, now that TV and radio are no longer part of my life regularly. The internet is still largely a wild west as far as  I'm concerned, and I'm sure many of you have a similar experience. But let's face it, the internet is where it's all at these days, and sooner or later I, like everyone else, will find our niches within it. What is becoming clear to me is that a lot of the rules of the music business, and the many ways in which music was marketed in the old days aren't relevant anymore. Us artists have to be innovative and smart about how we go about introducing and sharing our music with the world.

I had a meeting with my record label (ECR Music Group) and my labelmates this week, at which we discussed how we will go about the releases of our albums during this year and the next.  Following the conversation I am surprised to find myself excited like never before about the new landscape of the music business. What may to major labels be an atmosphere of unsustainable, diminishing returns is to an independent label an environment full of promise. The music business these days is evolving day by day into something completely new, and to tie all of this together: so am I.

I love this feeling of not being rushed. I finally have the opportunity to take my time to learn and grow as I'm in the process of creating my new album, without a feeling of someone breathing down my neck. I also have a chance to make sure my new music is released in a smart way and at the right time in this new, evolving musical landscape. Most of all, I want to make sure that it's the right time for me, and that I am ready. And I will be, unlike I ever have been before.

I feel like Rocky in the meat-locker right now.. I'm preparing myself for the fight, getting into the best shape I can be. I'm not there yet, but I'm happy this time to take my time to do it right.  I'll let the stars align...

"Timing has a lot to do with the outcome of a rain dance."
--Cowboy Proverb